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A prudent tour operator must act with personal knowledge, prosperity, enthusiasm and purposefulness, to satisfy the needs of the tourists. 6. Marketing Plan: Professionally formulated marketing plan should follow thoroughly and dynamically. 7. Marketing tools: For marketing and promoting tour packages, appropriate marketing tools should be preferred and implemented. News letters, brochures, slides, CDs, DVDs.
Anthosh, associate Professor, P.G. Dept. Of Commerce, V TM NSS College, Dhanuvachapuram, tourism Industry in is one of the most lucrative industries in the country and contributes substantially to foreign exchange earned. In fact during 2008, four million tourists visited and spent US 8.9 billion, thus making one of the major global.
National behavior show that the people from England plan their next holidays around December. The pattern of arrival of tourists may vary from place to place and from time to time. Hence, it is to be learned in advance and launch those products in time for getting maximum result. Select the best dates and season.
The over all beauty of the place, the high rate of literacy, the generally friendly approach of the people, excellent climatic conditions and relatively clean surroundings all add to this joyful picture of Kerala. The Government of Kerala declared tourism as an industry in 1986. But the primary responsibility of developing the basic infrastructure essential.